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- Chelmsford City Racecourse Celebrates Big Wins at the RCA Showcase Awards
Chelmsford City Racecourse Celebrates Big Wins at the RCA Showcase Awards
Chelmsford City Racecourse was honoured with two significant accolades at the 2024 Racecourse Association (RCA) Showcase Awards, held this year in Edinburgh. The awards ceremony brought together racecourses from across the UK to celebrate excellence and innovation in the racing industry. Chelmsford City Racecourse’s achievements reflect the team’s hard work and dedication to creating standout experiences for racegoers.
Awarded for Marketing Excellence with “Pick A Winner”
Chelmsford City Racecourse took home the Marketing Award for its innovative “Pick A Winner” campaign, which brought the excitement of racing to Essex through pop-up stations in high-traffic areas. The campaign offered residents the chance to win tickets, generating enthusiasm and curiosity while drawing new attendees to the racecourse.
In the words of the RCA:
“Chelmsford City Racecourse celebrated a strong year with victory in the Marketing Award thanks to the Pick A Winner initiative. This saw pop-up stations across Essex promote the racecourse with interactive games which delighted racegoers and added valuable numbers to the racecourse database.”
The campaign not only connected Chelmsford City Racecourse with the local community but also significantly grew its database of potential attendees, supporting a thriving race day environment.
Highly Commended for Racing Together Community Award – Honouring Remembrance Raceday
Chelmsford City Racecourse was also Highly Commended in the Racing Together Community Award category for its Remembrance Raceday, a heartfelt event dedicated to honouring servicemen and women. This raceday provided an opportunity for the community and racegoers to come together and pay tribute to veterans, underscoring Chelmsford’s commitment to community engagement.
Warmest Welcome RCA Excellence Award and Spotless & Sparkling Accolade
The racecourse was further recognised with the Warmest Welcome RCA Excellence Award, celebrating Chelmsford’s commitment to creating a welcoming and memorable guest experience, marked by friendly staff and a smooth entry process. Additionally, Chelmsford City Racecourse earned the Spotless and Sparkling Accolade for the second year in a row, honouring the racecourse’s high standards of cleanliness and hygiene, which enhance the safety and enjoyment of every visitor.
These awards highlight the dedication and attention to detail from Chelmsford City Racecourse’s team, who work tirelessly to deliver an outstanding race day experience.
Commercial Director Nathan Holmes said of the achievements:
“This is a thoroughly well-deserved achievement for the whole team who have enjoyed a really successful year across the board and do a phenomenal job in standing out among the 59 racecourses nationwide. Receiving three nominations, including a win and a runner-up position, is a wonderful springboard for us as we look forward to an even bigger 2025 where we will celebrate our 10th anniversary.”
Chelmsford City Racecourse extends its gratitude to its dedicated staff, partners, sponsors, and racegoers for their continued support and enthusiasm. These awards celebrate the shared passion that drives every successful event, campaign, and race day, setting the stage for even greater achievements in the years to come.
