Chelmsford City Racecourse: Celebrated for Outstanding Customer Experience!

Chelmsford City Racecourse Recognised Amongst Britain’s Best for Customer Experience

Chelmsford City Racecourse is delighted to announce its inclusion among Britain’s highest-rated racecourses for customer experience in the 2024 Quality Assured Racecourse Scheme (QARS), as confirmed by The AA.

The annual QARS assessment, conducted on behalf of the Racecourse Association (RCA), evaluates all aspects of the raceday experience, and this year’s results highlight a continued upward trend in standards across British racecourses. Chelmsford City Racecourse achieved a remarkable score of 91%, placing it among the top-rated venues in the country.

As part of the scheme, The AA assessors make unannounced visits, reviewing extensive criteria of the raceday experience, including customer service, hospitality, cleanliness, and overall enjoyment. This year’s national average score of 84.8% marks an increase from 81.6% in 2023, demonstrating the industry’s commitment to excellence.

Additionally, Chelmsford City Racecourse was awarded the prestigious RCA Excellence Accolades for ‘Warmest Welcome’ and ‘Spotless & Sparkling’, reflecting the team’s dedication to creating a welcoming atmosphere and ensuring every guest enjoys an exceptional and memorable day at the races.

Nathan Holmes, Commercial Director at Chelmsford City Racecourse, said:

“To stand out among 59 racecourses nationally is a tremendous achievement for the whole team, and to have achieved it on back-to-back occasions is a testament to the consistency that we strive as well as our commitment to providing an outstanding experience for every racegoer.”

Paul Swain, Head of Raceday Experience & Communications at the RCA, commented:

“Customer experience is integral to our sport’s future. Whether you attend with friends, family or on your own, a trip to the races should live up to the expectation of offering a fun and vibrant day out whilst watching elite sport. Having an authoritative voice in The AA confirm that our year-on-year scores have risen is testament to the significant emphasis placed on customer experience by racecourses.”

Simon Numphud, Managing Director at AA Media, added:

“2024 saw another great year of high-quality racecourse experiences, with an average increase of more than 3% compared to the previous year’s assessments. It also marked the first year The AA undertook the Scottish racecourse assessments on behalf of the RCA. These scores are a true testament to the hard work and commitment that each racecourse and their respective teams achieve.”

Chelmsford City Racecourse is immensely grateful to every visitor, dedicated staff member, and loyal partner who makes the racecourse a truly exceptional destination for thrilling racing and unforgettable entertainment. Your passion and support fuel our commitment to delivering world-class experiences. With great excitement, we look forward to elevating our raceday offerings even further in 2025, creating more magical moments and cherished memories for all who walk through our gates.