Chelmsford City Further Boosts Prize Money with Irish Thoroughbred Marketing Partnership

Thanks to a new partnership with Irish Thoroughbred Marketing, racing at Chelmsford City got another boost to its prize money last week with ITM agreeing to contribute €120,000 worth of bonuses and sales incentives across 12 races in 2022.

As a part of this initiative, bonuses and incentives will be applied to both of Chelmsford City’s two Listed races, the Chelmer Stakes and Queen Charlotte Stakes. The partnership will also see ITM become the official sponsor for the first Listed race of the year, the Chelmer Stakes, a fillies’ race which is run over six furlongs at the end of April.

The ‘IRE Incentive’ scheme forms a part of a series of races with a €10,000 Irish Sales voucher attached for the owner, if the winner is Irish-bred and foal levy compliant. These €10,000 sale vouchers can be used when travelling to Ireland to purchase similarly ‘IRE Qualified’ stock.

Chelmsford City will join York, Doncaster, Newbury and several other prominent racecourses as a part of ITM’s British sponsorship portfolio.

James Sharples, Head of Sales at Chelmsford City racecourse commented: “We are really excited by this agreement with Irish Thoroughbred Marketing as it continues to reinforce our objective to support owners as well as encouraging them to support flagship events at Chelmsford City Racecourse”. James went on to say “We consider it a privilege to be working with ITM and helping us to find innovative ways to help owners and boost racehorse ownership in Great Britain.”

Síle Hayes, UK Market Manager at Irish Thoroughbred Marketing said “Irish Thoroughbreds have accounted for many of the greats in recent years and we want to keep these phenomenal achievements to the forefront of peoples’ minds, all the while supporting racehorse owners in UK and Ireland. We are delighted to work with Chelmsford City who have the vision and desire to support British racing and make it more sustainable for owners, breeders and its many stakeholders”.

Irish Thoroughbred Marketing was launched in 1991 as a not-for-profit organisation and subsidiary of Horse Racing Ireland (HRI) to promote the interests of Irish breeding and the selling of Thoroughbreds worldwide.