A New Look for the Racecourse

There is plenty to look forward to at Chelmsford City Racecourse in 2022, not least the opening of the turf track, which will be the only floodlit turf course in the country.

Prior to that, the racecourse has freshened up its look with a rebranding of the racecourse, including a new website and a reimagined logo in a bold, contemporary style.

“Chelmsford City Racecourse is in every regard a global brand, so we’ve tried to create something which can be universally exported,” says Commercial Director Nathan Holmes.

“The pandemic provided the perfect opportunity to hit refresh and realign ourselves with the values that we were founded with, to create world-class entertainment and experiences.”

The logo, with its double C, represents not just the racecourse’s initials but also the fact that the site is now home to both an All-Weather and a turf track, which are represented in the new colour scheme of rose-gold and green.

“It’s of course not just about a logo,” says Nathan. “It’s about a mindset and a desire to be continually improving and innovating. It’s contemporary, imaginative and crafted, a thread that we believe runs through the entire racecourse. It’s something that we can grow into and scale with.”